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Pilgrim accelerates its offline expansion plans; onboards senior hires

Pilgrim accelerates its offline expansion plans; onboards senior hires

With an aim of becoming a Rs 1000 crore brand in the next 5 years, Pilgrim will be entering the offline market in this year. By December 2023, the brand expects 20% of its sales to come from offline channels. With this move, the brand plans to tap onto the extensive consumer base in tier 2 & 3 cities. May 03, 2023 at 04:45PM

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